Chemical Bank

Chemical Bank scores with World Cup radio campaign with Vías

The FIFA 2014 World Cup hosted by Brazil is a big deal, and this local bank won’t miss an opportunity to connect with a key group of soccer fans in Michigan: Latinos

Vías Latino Market Consultants has launched a 2014 World Cup enhanced radio campaign for Chemical Bank’s new mobile app (android/apple) now available in Spanish. As a local leader in mobile banking, Chemical Bank seeks to connect with Michigan Latino communities about the benefits of mobile banking. Additionally, Chemical Bank is an official sponsor of local radio broadcasting of the 2014 FIFA World Cup on La Poderosa Radio WMJH 93.3FM 810AM.

To capture the attention of local Latino communities in a culturally relevant manner, Vías produced a radio campaign that drew upon Latinos’ collective love of soccer (fútbol), the World Cup, and ultimately how the convenience of mobile banking can benefit individuals these communities.

Listen to the Vías produced radio spot here:

Radio script in English:

Live in the moment; don’t miss even one of your favorite team’s goals. How? By saving time and not having to go to the bank to cash your check! Chemical Bank saves you time. Now Chemical Bank goes with you on your mobile phone. 

With the new Chemical Bank mobile app in Spanish you are making the right decision. You live your favorite moments and save time. Chemical Bank allows you to access your accounts, make a deposit, check your balance and much more! 

You always have your bank with you. Download your Chemical Bank app today to your iPhone or Android. It’s free.

Mobile banking with Chemical Bank. Your bank, made in Michigan. Member FDIC

The spot was well-received by Grand Rapids Spanish speaking Hispanic audience which is made up primarily of Mexican immigrants.