Hispanic Festival 2015

When The Hispanic Center of Western Michigan wanted a fresh take on the brand for the annual Hispanic Festival, the non-profit collaborated with Vias to develop a culturally relevant brand image. Vias realized the need to connect with the diverse communities throughout greater Grand Rapids. The result is a fresh take on an established event in downtown Grand Rapids, incorporating elements that evoke familiarity among Latinos, and recognition among non-Latinos.


Services used:

  • Branding
  • Print
  • Transcreation