Marketing to Latinos doesn’t have to be hard. Hispanic media in Michigan has seen tremendous growth in recent years, we’ve rounded up the key players.
There are many ways to reach the Latino market.
But don’t worry, I’m going to walk you through the largest and most influential Hispanic Media in Michigan. I created this guide because it can be difficult to identify the local media outlets that have built trust within Latino Communities. The growth of the Latino population has been fast in Michigan but fairly recent, so the media market is not saturated by major media companies. Big players such as Univision or Telemundo and their local affiliates have largely stayed out of Michigan’s media markets. This has resulted in a fragmented landscape with many small locally owned media outlets, the largest of which can be found in Grand Rapids and Detroit.
We’ve created this guide to introduce you to the outlets in Michigan making the most inroads with Latinos. Our focus is mostly on “radio” and “print” although there are a number of smaller “web-casts”, podcasts, and blogs, we’ve decided to focus on the largest and most influential media content producers here.